By Maheen Sabeeh
Take it as it comes
Minutes into Arieb Azhar’s rehearsal at Coke Studio, Assad Ahmed is already in groove, jumping between electric and acoustic guitars – the instruments that are Assad’s pride and passion. He is sitting next to Omran “Momo” Shafique – the other guitarist at Coke Studio – on one side and Kamran “Manu” Zafar (bass) on the other end.
As the song (which cannot be revealed just yet, they’re keeping the play list secret) blasts from the speakers, Assad grins, first at Gumby, who is drumming up a sensation, before shifting his smile to Momo and Mannu, both of whom understand the musical vibe. Clearly satisfied with what he’s hearing in his in-ear plugs, Assad plays on until we cut for a break.
Drum sensation John Louis Pinto aka Gumby calls Assad Ahmed Topcat.
“Come on, doesn’t Assad really look like Topcat?” Gumby asks me with a straight face and soon breaks into a hysterical laugh. Assad laughs along without a care in the world.
Right here, in the heart of Coke Studio, Assad Ahmed is making his comeback. The man who is considered one of the pioneers of rock music in Pakistan has surfaced and what a way to arrive!
With his long hair, jeans and a Gene Simmons (of Kiss fame) tee, Assad cuts a more self-assured figure than ever before He may be among the new additions of musicians to the Coke Studio house band but Assad already understands the ethos of the show that has revitalized the spirit within the music industry and has built bridges between musicians and star singers.
It’s rush hour but Assad is a complete sport. In between the change in the artist line-up, Assad finally gets a breather and I convince him to talk. He laughs politely and says, “Sure.”
The return of Assad Ahmed, one of Pakistan’s most seasoned musicians, has come as a surprise. It’s been six years since Karavan – Assad Ahmed’s current band – released their last record, the mighty and underrated Gardish.
Not that Assad is thinking about Karavan right now. He is thinking about the next set.
“We used to dream of this time. Rohail (Hyatt), Shahi (Hasan) and I. This day. We could count the number of acts in the music industry in our days on fingertips. Junoon, Vital Signs and Awaz,” recalls Assad. “We wondered and hoped that one day there would be more artists and that day has arrived. And I’m so proud of all of them. Zeb and Haniya, Noori, Ali Zafar and Atif Aslam and so many other artists. They have come out and they are fantastic. Coke Studio is bringing it all together and that is what’s important.”
This year Coke Studio line-up of artists includes pop and rock acts like Shafqat Amanat Ali Khan, Noori, Zeb and Haniya, Atif Aslam, Ali Zafar, Strings, Arieb Azhar and Josh. Hailing from the eastern classical sides are Javed Bashir (of Mekaal Hasan Band fame), Ustaad Riaz Ali Khan and Saieen Zahoor.
Genres are intertwined, new experiments are taking place and for Assad this is how the industry will evolve.
Taking a long drag on a cigarette and stretching his endless legs, Assad sits up straight and says with a conviction that penetrates the air, “This is important for the growth of the industry. We need such platforms. Last year I couldn’t do Coke Studio because I didn’t have the time and Rohail knew it. I loved the last season of Coke Studio. This year I could get involved and so here I am,” says Assad.
The addition of Assad is certainly not a shock. He can adapt as a player, whether it is riveting riffs or intricate acoustic chords. He hasn’t lost that touch. With the change in the sound of Coke Studio, the inclusion of Assad Ahmed makes pure sense.
And the fact that Assad’s relationship with Pa Hyatt (Rohail Hyatt’s nickname at Coke Studio) goes back a long way makes it all the more exciting.
“I have played with Vital Signs. I played on two of their albums – Aitebar and Hum Tum. Rohail and I have always kept in touch irrespective of what we’ve been pursuing on professional fronts. And it’s a delight being here,” he says and adds, “Look at Coke Studio! Every single person here is doing their best. A lot of hardwork and planning has gone into this show. We’ve been at it for months.”
Be yourself
Assad Ahmed has been around for over two decades and he has seen the music industry develop. His views are headstrong. Unlike many other acts, Assad isn’t about India and Bollywood at all. And he’s very happy that the focus of Pakistani musicians has shifted from dreams of border crossing.
“Now with India not on the horizon for some time, it will shift the focus back on Pakistan, on our music and what we should be making,” he observes. “India doesn’t want our music. Do they have rock acts? No. They are a film-music oriented industry, so they will never promote Pakistani pop and rock just for its own sound. Eventually the sound will be molded to fit Bollywood standards,” he says firmly.
Refuting the claim that India is a massive platform, Assad says, “India is a platform but it isn’t the only platform. Other territories should be explored. UAE, UK and USA are also places where one can play and earn revenue. When Junoon came into the scene, their following in the United Kingdom as well as other places where the Asian diaspora exists was massive. Because UK only had a bhangra and hip hop scene happening, there were no rock acts until Junoon came. With Junoon out of the game, that void still exists. And bands like Karavan, Noori, EP, Aaroh and others have that market.”
In the six years since Karavan’s last album, Assad has been busy. Other than working on the upcoming Karavan album, he has worked on Rahat Fateh Ali Khan’s Charkha, Haroon’s albums – Lagaan and Haroon Ka Nasha. He also worked on Rahat Fateh Ali’s ‘Mann Ki Lagan’ off the Paap soundtrack and Sajjad Ali’s haunting ballad, ‘Teri Yaad’. And then there was the unplugged Karavan album that was released only on the Internet in 2005.
“Karavan has done number of shows. You get your hardcore fans out and play your heart out. That is the way to do it. You have to realize that me and Rohail, Shahi, Junaid – we all came at a time when the only media was state television. It’s not that difficult to put up a show now. But do it right. If you give something 50 per cent, it will be felt by the fans. I’d rather do something which is 100 per cent honest than something that is below par.”
For Assad, the attraction of stardom ha
“I never really left. But I have done the whole pop star thing, touring the world and playing to packed houses. It isn’t about stardom for me,” he says reminiscing about the days of Awaz, which ruled the roost alongside Vital Signs as ‘the’ pop acts.
s faded away.
As the conversation continues, there’s a tap on the door. The next set is taking off and Assad is needed. It is close to midnight. He surely is tired. It is grueling for all the players who’ve been spending every waking hour at the studio. But Assad has no complaints. He puts the cigarette out and we walk back inside.
For fans though, there is more good news. Other than Coke Studio, Assad is also wrapping up Karavan’s upcoming record, Saara Jahaan. Assad Ahmed is the backbone of Karavan. He is the crowd puller for loyal fans who have been following his career graph for years. And that graph, is still on the rise and we expect it to go up further when Coke Studio goes on air.
– Pictures by Rizwan-Ul-Haq